Louise Ashby - Blog

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"Optimism is about the future......

It is not blind positivity nor is it naïve. It is not seeing the glass as half full and ignoring the half of the glass that is empty. It is the ability to see the emptiness of half the glass while choosing to focus on the fullness of the other half of the glass.

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Why is looking after your brand now more important than ever?

I advise many people to think about beginning a blog to communicate their expertise and build credibility in their industry, and up until now I have not taken the step myself  - So this article, written during the COVID 2020 pandemic, marks the beginning of my blog: Business As Usual.

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